globe
Type
Article
Author(s)
Heiner Evanschitzky, Martin Eisend, Roger J. Calantone, Yuanyuan Jiang
Date
12/2012
Volume
29
Issue
29
Page start
21
Page end
37
DOI
10.1111/j.1540-5885.2012.00964.x
OpenURL
Check for local electronic subscriptions

Is part of Journal

Title
Journal of Product Innovation Management
Short title
J Prod Innov Manag